For the last 40 years, Fjallraven's Kånken backpack has brought a pop of bright colour to city streets, school playgrounds and hiking trails the world over.

Originally an ergonomically designed rucksack for schoolchildren in Sweden, it's since become an iconic accessory, and now comes in 54 colours, six different sizes and three different materials.

Know your Kånken

The popularity of the Kånken around the world means there are a lot of fakes on the market, too. To make sure the backpack you buy is authentic and top-quality, bear these tips in mind:

– If the price seems too good to be true, it probably is

– Kånkens are never sold on market stalls

– Always shop at an authorised dealer


These days, the Kånken is the go-to backpack for everyday adventures, and its iconic outline and variety of colours are the perfect way to express your personality, while still feeling like part of a much bigger community. Over the years the classic backpack has been joined by a number of different versions including the recycled Re-Kånken and the luxe Kånken No.2 as well as laptop versions suitable for carrying 13", 15" and 17" computers.

Because turning 40 is no mean feat, Fjallraven has launched the new Kånken Essentials range, which celebrates the individuality and creativity of the iconic backpack in its design and colourways.

Like the sound of all that? Well, you're in luck, because we're giving one reader the chance to win a set of Kånken Essentials worth more than £230. The winner will get their hands on a Kånken backpack, a 15" laptop case, a travel wallet, a card wallet and a keyring – all of which will be adorned with the iconic Kånken logo.

All you need to do to be in with a chance of winning is answer the simple question below.

The question is: How old does the Kanken backpack turn in 2018?

Competition closes: 24th November 2018

Entry is open to residents of the UK except employees (and their families) of Square Up Media Limited, its printers and agents, the suppliers of the prizes and any other companies associated with the competitions.


The entrant(s) must be aged 18 or over. Proof of identity and age may be required.


Use of a false name or address will result in disqualification.


Entries made online using methods generated by a script, macro or the use of automated devices will be void.


No responsibility can be accepted for entries lost, damaged or delayed in the post, or due to computer error in transit.


The prizes are as stated, are not transferable to another individual and no cash or other alternatives will be offered.


The winner(s) is (are) responsible for expenses and arrangements not specifically included in the prizes, including any necessary travel documents, passports and visas.


Prizes are subject to availability and the prize suppliers' terms and conditions.


The promoters reserve the right to amend or alter the terms of competitions at any time and reject entries from entrants not entering into the spirit of the competition.


In the event of a prize being unavailable, the promoter reserves the right to offer an alternative prize of equal or greater value.


The winner(s) agree(s) to the use of their name, photograph and disclosure of county of residence and will cooperate with any other reasonable requests by Square Up Media relating to any post-winning publicity.


Unless stated otherwise the winner(s) will be drawn at random from all correct entries received by the closing date stated within the promotional material.


Failure to respond and/or provide an address for delivery, or failure to meet the eligibility requirements may result in forfeiture of the prize.


Where applicable, the decision of the judges is final based on the criteria set out in the promotion and no correspondence will be entered into over this decision.


Competitions may be modified or withdrawn at any time.


The provider of the prize is specified within the promotional material.


The promoter is Square Up Media, 5 Tun Yard, Peardon Street, SW8 3HT.


A list of winners will be available by writing into the publisher of the magazine or website at the Promoter's address no earlier than six weeks, unless otherwise stated, after the close of the competition. Only the surname and county of the winners will be disclosed.