People who spend a lot of time in the water – surfers, sailors, divers, paddleboarders and their type – tend to experience a paradox. Not only do they want to protect themselves from the elements when they’re engaging with it, but they also want to protect the ocean, too, and safeguard its health and our future. A very similar thing has happened with eco-conscious lifestyle brand VOITED.
Since 2023, it’s been working closely in partnership with French NGO Apex Cetacea to create its Apex REPREVE Our Ocean® Poncho, which is launching this July 2024. This collaboration celebrates and supports Apex Cetacea's mission to protect marine life and educate the public. Eminently sustainable, the garment is constructed with REPREVE Our Ocean® fabric, manufactured from recycled ocean-bound plastics. It highlights a shared commitment to environmental sustainability and marine conservation, aiming to make a tangible impact on the planet.
![VOITED's Apex REPREVE Our Ocean® Poncho VOITED's Apex REPREVE Our Ocean® Poncho](https://cdn.escapismmagazine.com/dynamic_height_full_small/668d5a4cb2c56.jpg)
VOITED's Apex REPREVE Our Ocean® Poncho
Built securely, with a waterpoof zipper on the kangaroo pocket to keep your valuables from falling out during inclement conditions, the Poncho is ideal for surfing, camping, wild swimming, van life, and sailing, but it also supports the vital work of Apex Cetacea. The VOITED Apex REPREVE Our Ocean® Poncho embodies this mission by utilising REPREVE Our Ocean® fabric, made from recycled ocean-bound plastics, showcasing a practical step towards reducing ocean pollution. Through this collaboration, VOITED and Apex Cetacea aim to inspire and empower outdoor enthusiasts to make more sustainable choices while enjoying nature. Together, we can protect our oceans and promote a healthier, more sustainable future.
Established in 2018, VOITED combines a love for the outdoors and adventure sports with a dedication to lessening the impact that manufacturing has on the environment. VOITED’s mission is to co-create unique products alongside a community of like-minded and inspiring creatives who develop eco-conscious, durable, and highly functional products.
The VOITED x Apex Cetacea collaboration highlights a shared commitment to environmental sustainability and marine conservation. That’s something worth buying into.
To find out more visit voited.co.uk/products/outdoor-poncho-apex. Proceeds will go to the NGO, Apex Cetacea. The RRP is £89.00