Movement defines the modern traveller – whether that means racing between airports, navigating global cities, or balancing work and exploration in a single journey. For 2026, TUMI introduces the next generation of its iconic Alpha collection, reimagining performance travel gear through campaigns starring Lando Norris and Wei Daxun.

Designed for those who move with intention, the new Alpha collection blends TUMI’s heritage of precision engineering with contemporary style and functionality.

In the global campaign, Formula 1 star and TUMI Global Brand Ambassador Lando Norris appears in a cinematic narrative that echoes the mindset of elite performance. Directed by Alice Schillaci and photographed by Reto Schmid, the visuals capture the quiet focus before action – a moment of preparation where every detail matters.

“When you’re preparing for something important, you don’t want distractions – you want everything to work exactly as it should,” says Norris. “Whether I’m racing or on the move, it’s about being ready. Alpha feels built for that mindset.”

Across the Asia-Pacific campaign, actor and brand ambassador Wei Daxun moves through sleek architectural spaces in a film directed by David Pun and photographed by GK (国琨). The visuals spotlight the collection’s minimalist lines, fluid mobility, and refined design language – an aesthetic that reflects the rhythm of contemporary urban life.

At the core of the collection is TUMI’s signature FXT™ Ballistic Nylon, known for its durability and performance. Streamlined pocketing, silent magnetic closures and intuitive access points ensure travellers can move seamlessly through every stage of the journey.

Among the standout pieces are the TUMI Brief Pack™ (£590), designed to carry the modern office on the move; the Double Expansion Duffel (£530), ideal for long weekends; the Dual Access Expandable 4 Wheeled Carry-On (£850), engineered for efficiency and maximum packing capacity; and the versatile Convertible Clutch Crossbody (£410).

To mark this latest evolution, TUMI also introduces Ultra Blue, a striking new accent colour that appears across six of Alpha’s most recognisable silhouettes – a vivid symbol of the brand’s continued innovation.

As Victor Sanz, TUMI’s Global Creative Director, explains: “Alpha represents a blueprint for modern movement. It’s where we return to rethink performance – understanding how people travel today and designing products that support that journey.”

For travellers who expect more from every mile, the next generation of Alpha is built not just to keep up – but to move with you.

For more information visit uk.tumi.com