Sheep’s milk cheese and beaches – that's what Pag island was once famous for. But then the noughties arrived, bringing with them crowds of up-for-it Brits. Today it's just a whole load of hedonism. Yes please.
DO: FEST, FEST, FEST
Where the heck do we start? This year the island has a bigger line up of festivals than ever – Barrakud will have you raving on beaches, Hideout is a mecca for house-loving hedonists stripping off for pool parties, and Croatia Rocks is pulling in big acts, from Fatboy Slim to Zane Lowe. For a more boutique affair, nab yourself a ticket to Sonus for boat parties and a (slightly) grown-up international clubbing scene. Festivals on Pag represent proper value for money too – £120 for a whole week at some of them. See you there. festivalbaby.com
CHILL: STARA NOVALJA
It’s not all partying 20-somethings on Pag – you won’t find a single wide-eyed youth on the beaches surrounding the village of Stara Novalja. The economy in the region is based on farming, fishing and wine, and along with wide stretches of sand you'll find ancient ruins and a smattering of old churches. Niiiiiiiiice.
EAT WINE, CHEESE, BRANDY
You can't visit an island famous for wine and cheese without trying the wine and cheese. It's the rules. The flavours here are influenced by the arid, saline environment, and the lamb is flavoured with regional aromatic herbs. We think all meals should be accompanied by a dry white wine, or a digestif of travarica herb brandy. ŽIVJELI! (Cheers.)