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Tucked deep within the ancient arteries of Marrakech’s Medina, IZZA feels less like a hotel and more like a beautifully kept secret – one that 2026 travellers, food lovers and art pilgrims will be setting their coordinates to.
Recently awarded a coveted Michelin Key, IZZA has fast become a cultural lodestar. Step through its discreet doorway and the city’s clamour dissolves into birdsong, dappled light and the hush of shaded courtyards. Fourteen individually designed rooms unfold around three tranquil courtyards, two pools, a spa, gym, tea salon, library and a panoramic rooftop terrace that gazes across the Medina to the Atlas beyond.
Room Grace
IZZA Library
The spirit of IZZA is unapologetically bohemian. Inspired by the legendary interiors of Bill Willis and Morocco’s free-spirited golden age – when Yves Saint Laurent, Grace Jones and Jack Kerouac drifted through Marrakech – the hotel channels a hedonistic elegance. Each room, named after a counter-cultural icon, is layered with hand-cut zellige, smooth tadelakt and arabesque detailing, all crafted by local artisans. No two are alike; all feel deeply rooted in place.
Art is not mere decoration here – part of the hotel's identity. IZZA houses a £5 million collection of over 300 contemporary and digital works, including what is believed to be one of the world’s most significant physical NFT exhibitions. The hotel is an active cultural hub, supporting the internationally renowned 1-54 Art Fair and nurturing local talent through its Associate Artist Programme, with exhibitions, talks and workshops woven into the guest experience.
The terrace at Room Jack
Crowning it all is Noujoum, the rooftop bar and restaurant already named among Condé Nast’s best. Here, Moroccan flavours are reimagined through locally sourced ingredients, best enjoyed at sunset as music drifts across the rooftops. Expect spiced Moroccan fried calamari, chicken tagine with preserved lemon, whole grilled stuffed seabass with harissa shrimps and more.
To book an unfortgettable stay visit izza.com and follow @izzamarrakech on Instagram
