When you’re a ten-time Big Mountain Rider of the Year, who’s explored some of the world’s most remote mountains – including a 21,000ft first descent in the Himalayas – you wouldn’t necessarily list spending every winter for more than 30 years in the mountains as your greatest achievement. But such is life for Jeremy Jones, O’Neill rider and founder of Protect Our Winters – an environmental organisation he set up in 2007 after years of seeing snow conditions deteriorate.

Today, with the US government ignoring climate change to an alarming degree, and snow conditions more erratic and threatening than ever before, he says it’s time for us to stop waiting and start acting.

For more information visitprotectourwinters.org; shop the Jeremy Jones collection atoneill.com