What makes you buy in a certain area? Good bars? Decent schools? A 65ft model elephant? That's what one developer did in NJ, and Lucy the Margate Elephant has been standing proud since 1881, trying to lure investors. She's been used as a hotel and tavern, and is now recognised on the National Register of Historic Places. We're hoping a giant elephant will pop up in Dalston sometime soon – great pub potential.