Florida isn’t short of famous beaches. But on the Gulf Coast, Panama City Beach makes a convincing case for looking beyond the usual suspects. Here, 27 miles of sugar-white sand meet turquoise water, and the question isn’t so much whether to hit the beach as what to do when you eventually tear yourself away from it.

Start with the water itself. You can paddle a kayak along the coastline, take to a stand-up paddleboard or join a dolphin-watching cruise, keeping an eye out for fins breaking the surface. Nearby St Andrews State Park offers another way to experience the region’s natural beauty, with opportunities for snorkelling, wildlife spotting and exploring the shoreline. From here, take a boat across to Shell Island, an undeveloped barrier island where the main attractions are secluded stretches of sand, clear water and the chance to encounter marine life.

Shell Island, Panama City Beach

Downy white sands and turquoise waters at Shell Island

For a different perspective, head beneath the waves. Panama City Beach has earned a reputation as the Wreck Diving Capital of the South, and its new Sunken Treasure Experience offers a suitably theatrical addition to the underwater landscape. The Black Pearl, a 30-metre pirate ship inspired by the Pirates of the Caribbean films, has been deliberately sunk offshore to create an artificial reef. Divers can explore its cannons, treasure chest and ship’s wheel as marine life begins to make itself at home.

Of course, adventure is only half the story. Back ashore, Pier Park brings together shopping, restaurants and entertainment, while the beach bars make an excellent case for lingering until sunset. Fresh Gulf seafood takes centre stage, whether you’re eating at a laid-back shack or settling in for a waterfront dinner. For live music, Tootsies Orchid Lounge brings a dose of Nashville country energy to the coast.

PCB Wheel at Pier Park, Panama City Beach

The PCB Wheel at Pier Park offers sweeping views over Panama City Beach;

There’s plenty happening throughout the year, too. The Seabreeze Jazz Festival draws music lovers in spring, Gulf Coast Jam brings big-name country acts to town, and UNwineD celebrates the area’s food and wine scene. Whether you’re travelling as a couple, bringing the family or looking for a holiday with a little more adventure, Panama City Beach offers plenty of reasons to stay beyond the first sunset.

For inspiration and itinerary ideas, visit visitpanamacitybeach.com