Intrepid Londoners, look out: esteemed travel and expedition outfitter Nordic Outdoor has now got its first outpost in the English capital, bringing the very best of Scandinavian outdoor clothing and equipment to a brand-new store in Richmond. With a focus on style, function and sustainability, Nordic Outdoor ensures that every product sold is of the highest quality and designed to last.
Sustainability is at the heart of everything Nordic Outdoor does, and you can rest assured that any product which has made it into the store has been carefully studied for its environmental impact, taking all the time and worry of researching out of your hands. From high-welfare, traceable wool in Aclima's base layers to the non-PFC waterproofing in shells and jackets from Fjallraven, you can be sure that every item you buy lets you explore the outdoors without hurting the plants and animals that inhabit it. Even the store's carrier bags are made from a 100% compostable potato starch.
It doesn't matter whether you're looking for a set of merino wool base layers for your next ski holiday, a jacket for the daily commute or a hand-forged Swedish axe for your next camping trip, the all-new store is full of everything you need to get outside and start exploring all year long. And because most of the brands sold are Scandinavian, you know they're going to be stripped back and stylish, with plenty of function for wet weather and colder climates.
In store now are some of the best autumn and winter styles from top Scandi brands including Hestra, Bergans of Norway, Aclima and Fjallraven – makers of the world-famous Kanken backpack – with new products arriving daily.
If you're looking to pick up something a bit more adventurous, then you can head to the store's website to see the full collection of world-class tents from Tentipi and Hilleberg. Whether you're looking for a traditional Sami tipi that'll last you for years to come, or an expedition tent that'll provide shelter in the most testing conditions, Nordic Outdoor has you sorted. You'll find great backcountry, outdoor cooking and travel brands there, too, including Klean Kanteen, Primus, Gransfors Bruk, Morakniv and Sigg.
So what are you waiting for? No matter where your adventures take you this year, you can get them kickstarted at Nordic Outdoor's new store in Richmond.
Visit Nordic Outdoor at 6 George Street, Richmond, or shop online at nordicoutdoor.co.uk – with a range of promotions and events to celebrate the new store, you'll probably want to follow @nordicoutdoorltd on Instagram, too.
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